The Top 10 Social Media Platforms All Digital Marketers Should Know in 2022

The Top 10 Social Media Platforms All Digital Marketers Should Know in 2022

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Ever questioned how one can leverage social media platforms to spice up your digital advertising and marketing technique? With over 3.6 billion people using social media worldwide, now might be a very good time to begin serious about it!

Whether or not your goal audiences are millennials, dad and mom, small enterprise house owners, or rising professionals, you’ll discover them on social media. Actually, such as the recognition of social networking with each sort of person that, by 2025, it’s projected that roughly half the whole international inhabitants—a whopping 4.41 billion people—will probably be utilizing them.

If you happen to contemplate incorporating social media platforms into your digital advertising and marketing plan, you then have come to a suitable place. In this article, we’ve put collectively an in-depth rundown of the highest ten most commonly-used social media platforms and the way you should use their distinctive options to develop your viewers, promote your model, and improve site visitors to your website.

Hold studying to study every part you want to find out about why every one of those ten social channels is so standard, and to get your palms on the concrete steps you’ll benefit from these websites on your personal advertising and marketing functions.

In this article, we’ll go excessive 10 social media platforms. You’ll be able to skip forward to your favorite one by utilizing the clickable record.

  1. Facebook
  2. YouTube
  3. Twitter
  4. WhatsApp
  5. Instagram
  6. TikTok
  7. Snapchat
  8. Reddit
  9. Pinterest
  10. LinkedIn

Prepared to start? Then let’s get began!


Fb remains to be the most well-liked social media platform, with around 2.8 billion monthly active users. The rationale for its reputation is the variety of participating (and addictive) options the platform gives to customers, from the well-known Like button to Tales, the Feed, feedback, and tagging.

Whereas some customers get pleasure from utilizing the social media platform to examine in with family and friends, others use it to purchase and promote items, study occasions occurring of their native space, or watch a stay video interview with their favourite superstar. There’s something for everybody on the platform, and it’s this—mixed with its neat, easy-to-use, and gratifying interface—that retains customers coming again repeatedly.

Use in digital advertising and marketing 

Fb gives quite a few instruments to entrepreneurs, each paid and natural. Falling into the paid bracket are sponsored posts, advert campaigns, and promotions, whereas entrepreneurs can even benefit from the quite a few unpaid choices Fb has to supply, akin to Teams, Tales, and posts. Whereas Teams are a particularly efficient method of making a group and dialog around your model, it’s additionally price contemplating utilizing the Messenger operate to work together instantly with guests to your Fb Web page. As well as, you would possibly need to take into account posting video content material that promotes your model as an authority in your subject or internet hosting a stay webinar to reply to customers’ questions.


Launched in 2005, YouTube, the well-known video sharing service for watching, liking, sharing, commenting, and importing movies, can also be—due to its international group of one billion monthly users—a vastly profitable social media platform. Actually, as of the final yr, YouTube was the second most-visited website on the internet, which speaks volumes for its effect on customers and companies alike. Customers flock to video as a result of its fast and straightforward to digest (to not point out vastly entertaining) whereas entrepreneurs are drawn to it due to its accessibility, impactfulness, and low manufacturing prices.

Use in digital advertising and marketing 

With customers bombarded with a lot of text-based content material as of late, advertising and marketing departments are turning to video to attach with their audiences on a completely new stage. It’s a chance to interact with them, present the human aspect of a model, and supply some leisure—multi-function package deals. Video can also be extraordinarily shareable and embeddable into different types of content material.

If you are going to consider utilizing YouTube in your digital advertising and marketing technique, it’s price bearing these greatest practices in thoughts:

  • Use participating (however not clickbaity) titles that align together with your website positioning technique and reply generally searched-for queries
  • Present worth to customers together with your content material
  • Interact with the already-thriving YouTube group to see what’s standard with viewers and your competitor’s audiences
  • Take a look at several types of video content material and research your analytics to grasp what your viewers need to see


There’s no denying the ability of Twitter. As a spot for dialogue, leisure, information, opinion, enterprise updates, and way more, it’s a hub of exercise populated by professionals, teachers, organizations, journalists, your neighbors (most likely), and nearly every superstar on the planet. With a mean of 326 million monthly users, as a digital marketer, it’s not a social media platform you possibly can afford to disregard.

Use in digital advertising and marketing 

For digital advertising and marketing, Twitter presents an enormous alternative. With so many customers in a single place and subjects as straightforward to search out as coming into a hashtag, manufacturers can use the positioning to interact with customers and followers, improve model consciousness, promote merchandise, enhance conversion, construct communities, and improve client belief. Not solely is it free to make use of, however, you may as well share content material in seconds, present fast buyer help and dialog, attain new audiences, and use it to review intently the technique your rivals are utilizing. For paid advertising and marketing efforts, Twitter gives promoted tweets and Twitter Advertisements, giving your model extra visibility within the feeds of goal audiences.

Some actionable advertising and marketing tricks to attempt on Twitter:

  • Use keyphrase concentrating on in your adverts
  • All the time use related hashtags!
  • Put collectively a schedule for sharing beneficial content material (or use a scheduling instrument)
  • Construct a Twitter marketing campaign
  • Share eye-catching pictures and movies that present worth to your focused viewers
  • Interact together with your followers, reply to all feedback, and begin discussions
  • Retweet all mentions of your Twitter deal with by others


Most of us have used WhatsApp for a while in our digital lives—in any case, it’s the primary messaging app in additional than 100 international locations. Nonetheless, regardless of its huge reputation as a private immediate messaging app (boasting over 2 billion active users worldwide), its worth as an advertising and marketing instrument is commonly underrated by manufacturers and companies. What many don’t know is that, along with immediate messaging, WhatsApp has lots to supply its enterprise prospects, and is investing closely in rising the advertising and marketing features of the app.

Use in digital advertising and marketing 

If you are hoping to make use of WhatsApp to spice up your digital advertising and marketing efforts, then you want to get acquainted with WhatsApp Business. WhatsApp Enterprise is a feature-packed app for the small or massive enterprise proprietor that allows a model to personally join with their prospects, create catalogs of accessible services (which could be highlighted and promoted individually), and allow help workers to reply to buyer queries whereas they store. The app additionally gives corporations the choice of sending related and vital notifications to their prospects’ units.


With ​​over 1.16 billion active monthly users, Instagram is the place for picture and story sharing.

Along with common customers (who usually use the positioning to share images and movies with associates and followers), Instagram additionally performs host to manufacturers, companies, celebrities, and influencers. As a consequence of its broad attain and recognition with a variety of age teams and pursuits, Instagram is a dynamic alternative for advertisers and entrepreneurs to create eye-catching content material to advertise their merchandise, model, or companies.

Use in digital advertising and marketing

With an Instagram Enterprise profile, enterprise prospects and digital advertising and marketing groups can acquire beneficial insights into their advertising and marketing efforts with entry to statistics that embrace impressions and engagement knowledge. For the advertising and marketing campaigns themselves, there are just a few completely different choices to select from: from sponsored adverts which may take the type of images, movies, carousels, and tales, to product teasers or partnering with an influencer.

Be sure to observe these greatest practices for Instagram advertising and marketing:

  • Hold picture high quality excessive
  • Keep knowledgeable about platform updates and tendencies
  • Hold monitor of high-performing posts
  • Don’t simply push merchandise—inform tales together with your content material


Describing itself as “the vacation spot for short-form cell movies”, TikTok is a relative beginner to the social networking scene, having formally launched in its present kind as not too long ago as 2017. Regardless of its fame as a social media platform for youthful generations, with one billion lively customers worldwide, the effect of the positioning shouldn’t be underestimated; TikTok truly ranks greater than each LinkedIn and Twitter in terms of users.

Use in digital advertising and marketing 

As an artistic and collaborative house, TikTok gives loads of alternatives for entrepreneurs to attach with youthful audiences on their very own turf. It could be well-known for dance challenges and lip-synching however there’s loads of instructional and inspirational content material on there too.

Listed here are some methods to benefit from TikTok for advertising and marketing:

  • Work with influencers to create content material
  • Create a branded channel
  • Construct a TikTok promoting marketing campaign

Interested in a profession in Digital Advertising and marketing?



Well-known for the impermanence of interactions and messages, Snapchat manifestly modified the best way all of us talk utilizing our telephones. As a social media platform, it moved our digital lives over to hand-held units and away from the desktop-oriented social media platforms of the mid-to-late-noughties. Initially constructed as a person-to-person picture sharing app, Snapchat now gives a variety of options together with movies, stay video chatting, messaging, avatars, and the choice to create a chronological Story that customers can broadcast to their followers.

Use in digital advertising and marketing 

As a method of connecting with youthful audiences who’re completely on the go, Snapchat is a good advertising and marketing instrument, and with 530 million daily active users worldwide (as of 2021), it’s one you possibly can’t afford to neglect. Utilizing Geofilters, companies can promote an occasion or location to hyperlocal viewers, enabling entrepreneurs to supply a particular filter to customers inside a sure radius and for a particular time interval to advertise their merchandise.

  • New to Snapchat? Begin out with an easy advert marketing campaign utilizing Snap Advertisements. Snap Advertisements are fullscreen, 10-second-long movies that seem between Tales.
  • Not acquired the finances for adverts? Then you definitely want to achieve the belief of the group organically, investing your time in creating high-quality content material that customers actually need to interact with.


Reddit is a community-focused content material aggregator which hosts a group of over 48 million monthly active users. Customers publish posts that cowl a variety of subjects, that are then down or upvoted by different customers. Regardless of its very fundamental design and interface, Reddit is extremely standard, as a result of its social information website that offers customers the ability to find out the kind of content material they see and focus on.

Use in digital advertising and marketing 

Regardless of being the ninth most visited website in the U.S., Reddit remains to be massively underused by entrepreneurs. The rationale for that is that the very lively group can spot a promotional put up a mile off, and won’t be shy about getting you kicked off the positioning when you attempt to promote there. With a purpose to penetrate this fierce group, it’s a must to turn out to be certainly one of them. You are able to do this by posting helpful, related content material, responding sincerely to others’ posts, and providing recommendations or insights that others discover worthwhile. Your objective right here is to turn out to be an authoritative determine who can finally information different customers in direction of high-quality services or products, together with—however not completely—your personal.


Pinterest is the final word visible inspiration discovery platform for every part from vogue, celebrities, magnificence, and hair, to interiors, nature, crafts, recipes, and lifestyle. Customers can save pictures and concepts into their very own lists and collections (known as ‘boards’), to maintain their concepts well-organized and categorized. They will additionally simply share their boards or collaborate utilizing ‘group boards’ with different customers.

Use in digital advertising and marketing 

One of the many benefits of utilizing Pinterest as a part of your digital advertising and marketing efforts is that it has nice search capabilities. For entrepreneurs, which means that investing time in researching viewers’ generally searched-for questions and key phrases actually pays off. With optimized titles, customers can simply discover the content material they need, and types can current themselves as dependable and reliable sources for fixing particular person issues.

Different greatest practices for entrepreneurs to make use of on Pinterest embrace:

  • Create vertical pictures. Why? As a result of on Pinterest, images are formatted to be the exact same width, but they can be as tall as you wish. Statistically, taller pictures usually tend to be repinned.
  • Don’t neglect to hyperlink again to your website in your pin description and supply
  • Embed pins by yourself weblog (you’ll get extra repins that method)
  • Get a Pinterest for Enterprise account! You’ll get all of the analytics your coronary heart needs.


LinkedIn describes itself because the world’s largest skilled community, boasting 310 million monthly active users. Initially launched as a web-based networking website for jobseekers and career-changers, right this moment LinkedIn gives quite a few further options associated with enterprise and employment, together with online coaching programs and enterprise companies which embrace discovering expertise, progress options, and buyer acquisition.

Use in digital advertising and marketing 

There are many options that digital entrepreneurs can use on LinkedIn to search out leads, improve consciousness,  and convert customers into prospects, with the positioning accountable for a powerful 64% of all visits from social media sites to a company’s website. Entrepreneurs can place their model as a thought chief within the subject by crafting and publishing insightful items on LinkedIn’s Publishing Platform, whereas LinkedIn Teams provide companies the chance to attach and presumably collaborate with influencers. As well, a LinkedIn Firm web page provides credibility to a model and gives a chance to coach prospects on what you possibly can provide them.

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